About Us
Since 2021
A Heritage of Diamond Expertise
Founded by Rahul Karwal,
Joaillerie specializes in natural diamond jewelry certified by internationally recognized institutions, including the Gemological Institute of America and the International Gemological Institute. Our vision is to provide a premium luxury brand that offers certified natural diamond jewelry directly to our customers with absolute elegance and exceptional quality.
About Joaillerie
Redefining
the Standard of Natural Diamonds.
Where deep-rooted trade expertise meets modern luxury.
Joaillerie was established in 2021 based on the single purpose of removing the ambiguity in the diamond trade by Rahul Karwal. Trust being the only real currency of an industry, we have noticed the necessity of a brand that values absolute transparency, ethical sourcing and uncompromising quality.
We do not simply sell jewelry, we offer the guarantee that every stone in our hand is a masterpiece of a 100% Earth-mined gem, as rated by the world-most reputable gemological experts.
The Leadership
Behind the Craft:
Rahul Karwal
Having spent years of his life in the midst of the diamond trade, Rahul Karwal brings his Trade-First viewpoint to Joaillerie. His knowledge of diamond sourcing, grading and market dynamics allows Joaillerie to provide jewelry lovers with an elite level of quality and transparency that is truly rare in the luxury market.
Our Core Values
Complete Authenticity
Absolute zero tolerance towards lab-grown or treated stones. Our brand is anchored on our promise of 100% natural diamonds.
Global Standards
We have partnered with GIA and IGI to give every jewelry a worldwide recognized birth certificate, which assures its value forever.
Customer Excellence
We define our success by your satisfaction. We invest in your experience, providing direct-source value and expert guidance to help you find the perfect piece.
The Craftsmanship
From Earth to Elegance
We have a strict process of selection of every piece in our collection. We acquire our diamonds directly through the most respected cutters in the industry, so that only the 1% of the stones get into a Joaillerie setting. Our artisans then combine the old technique of handcrafting with the modern accuracy in order to produce jewelry that is durable and beautiful at the same time.
Sourcing
Grading
Designing
Setting
Certification
The Infrastructure
Pan-India Excellence
With a vision of covering the whole of the Indian subcontinent, the strong logistics system we have provides that luxury, be it a metro city or a developing town, it is delivered to your doorsteps, fully insured and tracked in real time.
The Trust Map
From Surat to Srinagar: A Network of Trust.
Serving over 1,000+ retail partners with a 99% on-time delivery rate across all Indian pin codes.
Our Commitment to the Future
Preserving the Legacy of Natural Diamonds
In an era of synthetic stones, Joaillerie stands as a guardian of Natural Heritage. We feel like a diamond is a treasure, a memory and a legacy. We are determined to make sure that each of our customers bearing the Joaillerie name bears a fragment of the actual history of the earth-rare, natural, immortal.
